Sheppard Pratt

Hope is Here Campaign

Sheppard Pratt needed to raise awareness for its new mental health facility near I-95 and BWI, accessible to both regional and national patients. How could they break through preconceived notions of what mental health “looks like” and introduce a new image of compassionate care in a space designed to promote dignity and respect?

“Hope is Here” encapsulates the positive emotional component of the Baltimore/Washington campus with a dual meaning: People can find supportive care at Sheppard Pratt, and the new campus is in your backyard. The campaign serves as a metaphor for where mental health care is heading, while also destigmatizing treatment. The visual treatment positions the new facility as a place of light, order, and calm, consistent with the space’s soft color palette.

This campaign ran across digital and social media, audio, print, and a variety of Out of Home placements. Custom pharmacy bags delivered messaging along with medication to those in close proximity to the new campus. Light pole banners were placed throughout the Columbia Mall area, and a custom spotlight with the Sheppard Pratt mandala logo was beamed into the sky (Bat-Signal-style). Across all platforms, the campaign performed at or above healthcare industry benchmarks—and in some cases, 185% higher.

Campaign Concept | Art Direction

Agency: idfive

🏆 Aspect Marketing & Advertising Award Winner - Behavioral Health Multimedia Campaign